Neko Atsume: The Secrets Why It Is That Addictive
Neko Atsume – a simple app game which has more than 15 million players are all around the world and it’s expanding the new fan base. It’s about luring cats to your virtual yard and collecting their pictures. Neko Atsume doesn’t require you to take swift action or complicated thinking. Beyond its creators’ expectation, its popularity is going viral. It gives players a sense of comfort and achievement when they get to see
rare cats. Overall, this cat game gives you a hint of real cat’s essential.
POINT BREEZE KINGDOM – Afternoon
Servant Y is looking at his cell phone.
Gosh, I missed it!
Johnny comes in.
What’s wrong with you, Y?
They all took my food, but I missed taking pictures of them!
What are you talking about?
Oh, I am playing Neko Atsume on my cell. It’s a cat game which you provide food and toys for cats that come and go in your yard.
Well, you give ME food and toys. Make your king happy.
Johnny gives a grumpy face.
Of course, your majesty. But there is something more to this cat game…
Why So Popular?
There are several reasons you can list up why Neko Atsume keep getting overwhelming support from all around the world.
- Stimulate desire for collecting
- Cute kittens
- Pretty easy operation
The game rule is simple. You are given a virtual yard where you’ll turn into this spot as
cat community. You provide various foods, toys, and stuff for them expecting as many cats as come and stay. You rarely see them playing as you can’t predict when they come and how long they stay. It makes an occasion when you can see them more valuable. You can take pictures of them and collect them in your Catbook. That’s all there to it.
Sure, their cute face and body never fail you to smile and satisfy your mania for collecting. Each has different personalities that make collecting, even more, fun. You can check your yard for an instant and come back to your daily chore pretty quickly.
How Neko Atsume Was Born
Creator Yutaka Takasaki, from software company Hit-Point in Kyoto, Japan, says the idea of “Neko Atsume” was sort of off-the-cuff. At the beginning they started with only two, he and Ippei Morita, a designer. Yutaka himself is a cat lover and knows cat behaviors well. On the contrary, Ippei likes cats, but he has an allergy to a feline so that they agreed to create a cat-themed game.
Yutaka programmed the game system and Ippei designed cute cats and all other pictures. They didn’t have much time to make cat movements complicated. And that made cats in Neko Atsume looks closer to real cat behaviors. They sleep a lot.
They stick to the first view of the game, slow and easy sort of way that even kids can enjoy playing. So that they don’t allow to show up any advertisement which would break its original view. Instead, they let a cat bring
flier which shows you how you can purchase niboshi (which can buy food and gifts for cats). Yutaka says this success encourages him and his team to make other original games, instead of receiving orders from other big companies to create their games.
This playing style has some similarities with what men do when they want to go out with women. You have to provide good food, nice gifts. If you don’t provide food or gifts, they won’t come to you. If you chase them, they run. Women have to be entertained as well and more than often times they may act beyond men’s imagination.
People have a desire to seek for something they can’t grasp. Something beyond their imagination. Unpredictable, yet irresistible and never be able to tame. Cats give you a sense of surrender. You have to realize you don’t have control over them, you just appreciate and embrace the moment when they come onto your lap occasionally until they go. It is like life itself. You own nothing, but memories of precious moments or cat pictures in a
Catbook in Neko Atsume remain forever.
Ryan Bradley posted a quite interesting and insightful consideration why Neko Atusme earned its place as the best-selling application on the market today. He tried to figure out its popularity by tagging it to Japanese cuteness, its culture. This cuteness quality doesn’t require explanation, it is something which makes you smile almost instantly like when you see a baby.
One of his friends gave him a chance to see this picture differently showing him works of Tsuguharu Foujita, a Japanese artist who was more famous and respected in France and United states than his native country Japan. In 1930, he was hired to illustrate a book The Book of Cats. Only fifty copies are printed and it sells for more than $30,000 a piece. In this book Foujita caught cat’s aloofness and sensitivity by etching their delicate, yet ferocious feature. He was forced to paint propaganda posters for the empire and his mind was losing its sanity. Foujita returned to France after the war. What struck Ryan is his quote.
Ryan realized it’s something to do with chaos in cats. Cats come and go. Cats don’t try to satisfy you by waging their tail. House cats are sort of wild even they live inside the house. And that is the beauty of the cats.
Play Neko Atsume
The game is free to play, though additional niboshi are available for purchase.
Google Play Download Neko Atsume
Apple iTunes Preview Download Neko Atsume
『ねこあつめ』プロジェクトマネージャー 高崎 豊さん (CREATIVE VILLAGE)
Neko Atsume (Wikipedia)
This blissfully addictive Japanese cat game will help you understand your cats in real life (QUARTZ)
Inside Neko Atsume, the Japanese cat-collecting game taking over your Twitter feed (VOX)
Tsuguharu Foujita (Wikipedia)
Make People Want You (Science of People)
Also published on Medium.